October 01, 2009
Source: The NBPCA

Payment Systems Evolution and Branded Prepaid Card Analysis

The early users of branded prepaid cards tended to be the underbanked. Today, more mainstream banking consumers are adopting branded prepaid cards for unique purposes, whether for budgeting purposes to control spending, funding the spending needs of children/students or receiving rebates from vendors as incentives to purchase products. The cost, convenience and security of the branded prepaid card are far superior to cash.

To view the Study:

Study-Cost-of-Prepaid-Cards-to-Consumers

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